Cancellation in flight
Sarah Chen
PassFounding · $60/wk
Tenure14 mo
Trend5.0 → 2.0 /wk
LTV$3,640
Last in4 days ago
Good morning, Ruby.
10 in the queue this morning.
Active members
244paying
+3 this week
Today on the floor
234booked
14 classes · 68% util
MTD revenue
$24.1kMay
+5.7% vs April
Trials in flight
12active
4 hot · 5 warm · 3 cold
Today's tasks
Worth a call before lunch
Payment failed · 2x
Doug Saunders
PassUnlimited · $60/wk
Tenure11 mo
DeclinesFri 16, Mon 19
LTV$2,860
Last in9 days ago
Milestone tonight
Mark Hennessy
Pass3x per week · $40/wk
Tenure7 mo
Visits99 → 100 tonight
Tonight5:30 Conditioning
CoachTess
Today · 7 timeslots · 14 classes · 68% util
The floor, hour by hour
Time
Strength
Conditioning
5:30 am
Strength
8/ 2433%
staff · Ruby
James Walshslowing
Conditioning
22/ 2492%
staff · Tess
Mark Hennessy100 today
6:30 am
Strength
14/ 2458%
staff · Ruby
Hannah Yufirst session
Conditioning
20/ 2483%
staff · Jordan
9:30 am
Strength
6/ 2030%
staff · Tess
Priya Sharma250 visits
Conditioning
9/ 2045%
staff · Will
12:00 pm
Strength
11/ 2446%
staff · Jordan
Conditioning
13/ 2454%
staff · Ruby
5:00 pm
Strength
20/ 2483%
staff · Will
Sandra Robinson250 visits
Conditioning
24/ 24full
staff · Ruby
Mike Bennett500 visits
Anna Petrovslowing
6:00 pm
Strength
18/ 2475%
staff · Ruby
Sarah Chenslowing
Conditioning
16/ 2467%
staff · Will
7:00 pm
Strength
4/ 2417%
staff · Jordan
Conditioning
7/ 2429%
staff · Jordan
Tom Rinaldisnoozed
Pipeline pulse
What's coming through the door
New leads
35 total
Newest first
Aisha Khan
Warm
Peter Robins
Cold
Mia Lawson
Hot
Bea Glasson
Warm
Active trials
12 in trial
Most likely to convert first
Adam Spence
Hot
Amy Truong
Hot
Jordan Pike
Hot
Hannah Yu
Warm
New members
10 in month one
Newest first
Owen Driscoll
At risk
Ben Lawson
Below norm
Sophie Tran
Crushing
Anika Bose
Crushing
Members.
Reach Out 10 · Shout Out 3 · New 22 · Everyone 244.
Reach out
10
Slowing, payments, snoozed
Shout out
0
Milestones, advocates
New
0
Trials and month-one
Everyone
244
Every member, every state
Slowing · 4 weeks
Sarah Chen
Founding · 14 mo · 156 visits
12 weeks
Was 5.0/wk, now 2.0/wk. Missed last 2 Saturday Strengths.
Last in 4 days ago. No life event flagged.
Payment failed · 2x
Doug Saunders
Unlimited · 11 mo · 124 visits
12 weeks
Card declined Fri 16 May and Mon 19 May. Hamstring rehab.
Likely admin, not financial. Send card-update link.
Slowing · 6 weeks
James Walsh
Unlimited · 11 mo · 124 visits
12 weeks
Was 4.2/wk, now 1.5/wk over 6 weeks. No life event.
Pattern: skipping morning Conditioning, still coming to lunch Strength.
Slowing · 5 weeks
Anna Petrov
3x per week · 8 mo · 89 visits
12 weeks
Was 3.8/wk, now 1.0/wk. Pattern: skipping Strength.
Has 5pm class booked tonight. Coach to chat after.
Snooze expiring Friday
Tom Rinaldi
Unlimited · 9 mo · 78 visits
12 weeks
Self-snoozed 1 week ago. Last conversation: "work is mad".
Snooze ends Friday. Soft check-in today before it lapses.
New, at risk · day 30
Owen Driscoll
2x per week · 1 mo · 4 visits
since join
4 sessions, 4 cancels, 3 no-shows in first month.
Highest-risk score in current new cohort (78/100). Call today.
The books.
Reading from Mindbody. Synced just now.
Revenue, month to date
$24,150
+$1,310 vs April at same point
Day 18 of 31Projected $41.4k EOM (all revenue)
Net member change
+5
+2 vs April at same point
9 joined · 4 cancelled244 active
Lead funnel, May to date
vs April at same point
Leads
28
+3 vs April
Signed up
68%
→
+15% vs April
Trials
19
+2 vs April
Activated
63%
→
+6% vs April
Trials booked
12
+1 vs April
Converted
42%
→
−8% vs April
New members
8
5 from trials
+3 vs April
Cancelled (lost)
−4
Net active change
+1
Average LTV
$3,100
+$120 vs April
Avg weekly
$50.40
+$0.80 vs April
Churn rate
1.8%
2 cancelled / 244 active · Apr at same point: 2.4%
MRR (recurring only)
$39.3k
+$1.0k vs April