Tuesday · 23 May · 9:14 am

Good morning, Ruby.

10 in the queue this morning.

Active members

244paying

+3 this week

Today on the floor

234booked

14 classes · 68% util

MTD revenue

$24.1kMay

+5.7% vs April

Trials in flight

12active

4 hot · 5 warm · 3 cold

Today's tasks

Worth a call before lunch

Cancellation in flight

Sarah Chen

PassFounding · $60/wk

Tenure14 mo

Trend5.0 → 2.0 /wk

LTV$3,640

Last in4 days ago

Payment failed · 2x

Doug Saunders

PassUnlimited · $60/wk

Tenure11 mo

DeclinesFri 16, Mon 19

LTV$2,860

Last in9 days ago

Milestone tonight

Mark Hennessy

Pass3x per week · $40/wk

Tenure7 mo

Visits99 → 100 tonight

Tonight5:30 Conditioning

CoachTess

Today · 6 timeslots · 12 classes · 74% util

The floor, hour by hour

Time

Strength

Conditioning

5:30 am

Strength

8/ 2433%

staff · Ruby

James Walshslowing

Conditioning

22/ 2492%

staff · Tess

Mark Hennessy100 today

6:30 am

Strength

14/ 2458%

staff · Ruby

Hannah Yufirst session

Conditioning

20/ 2483%

staff · Jordan

9:30 am

Strength

6/ 2030%

staff · Tess

Priya Sharma250 visits

Conditioning

9/ 2045%

staff · Will

12:00 pm

Strength

11/ 2446%

staff · Jordan

Conditioning

13/ 2454%

staff · Ruby

5:00 pm

Strength

20/ 2483%

staff · Will

Sandra Robinson250 visits

Conditioning

24/ 24full

staff · Ruby

Mike Bennett500 visits

Anna Petrovslowing

6:00 pm

Strength

18/ 2475%

staff · Ruby

Sarah Chenslowing

Conditioning

16/ 2467%

staff · Will

7:00 pm

Strength

4/ 2417%

staff · Jordan

Conditioning

7/ 2429%

staff · Jordan

Tom Rinaldisnoozed

Pipeline pulse

What's coming through the door

New leads

35 total

Newest first

Aisha Khan

Instagram · 2 days ago

Warm

Peter Robins

Google · 3 days ago

Cold

Mia Lawson

Word of mouth · 4 days ago

Hot

Bea Glasson

Instagram · 14 days ago

Warm

See all leads

Active trials

12 in trial

Most likely to convert first

Adam Spence

Day 8 · 5 sessions · 92/100

Hot

Amy Truong

Day 5 · 4 sessions · 90/100

Hot

Jordan Pike

Day 6 · 3 sessions · 82/100

Hot

Hannah Yu

Day 2 · first today · 78/100

Warm

See all trials

New members

10 in month one

Newest first

Owen Driscoll

Day 30 · 4 sessions · 78/100 risk

At risk

Ben Lawson

Day 30 · 7 sessions · 58/100 risk

Below norm

Sophie Tran

Day 30 · 18 sessions · steady

Crushing

Anika Bose

Day 12 · 9 sessions · steady

Crushing

See all new

202 active, weekly billed · 213 paid roster

Members.

Members

203

Active, suspended, cancelled, expired

Trials

Active, expired

Leads

Last 30 days

Tasks

Needs action

State

TypePaid roster 213Billed 202Pack 10Upfront 1Comp 6

JoinedAny timeLast 30 daysLast 90 days

Tier

Last visit

Avg P/W

LTV

12 wk

Sarah Chen

Joined Apr 2025 · 14 mo

Unlimited

2 days ago

Tonight, 5:30

4.2/wk

$3,640

Doug Saunders

Joined Jul 2025 · 11 mo

Unlimited

Yesterday

—

3.1/wk

$2,860

Mia Lawson

Joined Dec 2025 · 6 mo

3x / week

Today

Thu, 6:00

3.8/wk

$1,920

Owen Driscoll

Joined 8 days ago

3x / week

8 days ago

—

1.0/wk

$180

Kristin Dignam

Joined 4 days ago

Freedom Unlimited

Yesterday

Tue, 4:40

4.0/wk

$260

Priya Nair

Joined 2 days ago

3x / week

2 days ago

Wed, 5:30

1.5/wk

$96

Day 18 of May · 13 to go

The numbers.

Reading from Mindbody. Synced just now.

Revenue, month to date

$24,150

+$1,310 vs May at same point

Day 18 of 31Projected $41.4k EOM (all revenue)

Net member change

+2 vs May at same point

9 joined · 4 cancelled244 active

Lead funnel

Leads

+3 vs April

Signed up

68%

→

+15% vs April

Trials

+2 vs April

Activated

63%

→

+6% vs April

Trials booked

+1 vs April

Converted

42%

→

−8% vs April

New members

5 from trials

+3 vs April

Cancelled (lost) −4

Net active change +1

Average LTV

$3,100

+$120 vs April

Avg weekly

$50.40

+$0.80 vs April

Churn rate

1.8%

2 cancelled / 244 active · May at same point: 2.4%

MRR (recurring only)

$39.3k

+$1.0k vs April